The inspiration for Joe Gough’s current startup hit a little too close to home. He was working at the University of Michigan when his son had to go to the hospital. A bad discharge complicated his son’s recovery (he’s fine now) and inspired Gough to launch Homeward Healthcare.
Homeward Healthcare creates a mobile app that helps medical staff better communicate with their patients and make more informed decisions about treatment and discharge. The Ann Arbor-based company’s software platform enables a patient to help direct their care letting them fill out questionnaires on a mobile device where they can be free of social pressure to say certain things.